2
1
30
PENGARUH CELEBRITY ENDORSMENTDAN TESTIMONI TERHADAP PURCHASE INTENTION
DIAN LESTARI RIZKI ZAHROTUN
Primary Author
Nana Darna
Additional Author
Anisa Lisara
Additional Author
mixed material
3402200358
CIAMIS
FE UNIGAL
2024
cover_pengaruh-celebrity-endorsmentdan-testimoni-terhadap-purchase-intention-20240918130145.jpg
PENGARUH CELEBRITY ENDORSMENT DAN TESTIMONI TERHADAP PURCHASE INTENTION (STUDI KASUS PADA PENGGUNA PRODUK SCARLETT DI TOKO AYUBEAUTYSTORE SIDAREJA)
Nana Darna
Additional Author
Anisa Puspitasari
Additional Author
DIAN LESTARI RIZKI ZAHROTUN
Primary Author
mixed material
3402200358
CIAMIS
FE UNIGAL
2024
cover_pengaruh-celebrity-endorsment-dan-testimoni-terhadap-purchase-intentio-20240913101843.jpg